Thursday, November 28, 2019

Who does Bennett present as a better teacher Hector or Irwin Essay Example

Who does Bennett present as a better teacher: Hector or Irwin? Essay In your response ensure that you: Use quotation and close analysis of dramatic technique to support your ideas. Show some awareness of biographical, cultural or historical context. The initial presentation of Irwin is clearly negative. In the opening scene of the play Bennett presents to us a clever but cynical historian, advising MPs how to sell a nasty bill that would restrict trial by jury. Utilising his experience as a TV historian, recommending an amused tolerance when faced with cameras. We learn further on in the play that Irwin was a school teacher, employed to aid students with their entrance exams to Oxbridge, and throughout the play Bennett conveys Irwin as a liar, maybe slightly manipulative, and questionable sexuality. Throughout the play, some of Irwins speech is comparable to the likes of certain revisionist TV historians, such as Andrew Roberts as the nineteen-eighties was the birth of TV historians: We will write a custom essay sample on Who does Bennett present as a better teacher: Hector or Irwin? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Who does Bennett present as a better teacher: Hector or Irwin? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Who does Bennett present as a better teacher: Hector or Irwin? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Life only comes alive when contemplating its toilet arrangements. This statement made by Irwin when he is recording his TV show. One could argue that revisionist historians should not be allowed to corrupt the mind of young children because they are assuming that history as it has been traditionally told may not be entirely accurate. During the introduction of the play Bennett states that the play is about two sorts of teaching-or two teachers anyway (characters always more important than themes). Evidently Irwin is one teacher and Hector is the other. Irwin is younger more energetic, possibly less wise, faulting the students (and their work) for being non-excitable and dull. He appears to be modern, or have modernistic ideas on how to produce work. Hector is an older, wiser man, encouraging the boys to think from the heart and quoting them aphoristic snippets of Auden or Hardy. Bennett states that there [is] a journalistic side to answering an examination question; that going for the wrong end of the stick [is] more attention-grabbing than a less conventional approach, however balanced. He tells us how this aspect of exam technique was neglected from his childhood by various teachers, due to sheer snobbery or the notion (here ascribed to Hector) that all such considerations were practically indecent. This sheer snobbery could refer to the current government in power, Thatchers Conservative Party. Primarily Bennett is referring to the work of revisionist historians, maybe conveying the style of media as manipulative but nevertheless an effective teaching method. Here Irwin is clearly perceived as a desired teacher by Bennett: A question is about what you know, not about what you dont know. A question about Rembrandt, for instance may prompt an answer about Francis Bacon. Here Bennett presents Irwin as a teacher he would have liked to have when he was growing up. Contrasting this are the connotations to Hector, showing his as being above this type of teaching. Further on Bennett discusses how once he had the fundamental basics of turning a question on its head technique he started enjoying writing even though he knew that it was [his] only hope. Bennett discusses various books he studied The uses of Literacy specifically Education and the working class. The book studies sixth form boys who had made it to university but had not done well there, the conclusion being that the effort of getting to university often took so much out of working class boys that once there they were exhausted. This relates to Posners story: All the effort went into getting there and then I had nothing left. I thought Id got somewhere, then I found I had to go on. Here, effectively we learn that Irwin overworked Posner. He tried to teach him so much, tried to change him and affect his life. Due to this Posner thought Irwin was preparing him for real life but when he finally reached Oxford it was just the same; teachers; exams etc. This effectively conveys Irwin as a teacher whose interests have been focused on only getting through exams. This could be perceived as a positive attribute; however it lacks the development of the boys social skills. Schools can be defined as educational institutions, but it could be argued that they are also used to allow pupils to gain sufficient knowledge (non-academic) to successfully integrate into society, when they grow up. Another fundamental idea is what other people say about Irwin and Hector. The headmaster describes Hectors results as unpredictable and unquantifiable. This directly notates to his teaching techniques not being effective. Although the headmaster is possibly correct about Hector in the sense of exams, he could be slightly naive as Hector contributes to the boys learning in other ways. For example, Hector has given the boys part of his personality. On numerous occasions the boys behave like Hector, and have the same tone as him. The headmasters only real focus is results. The headmaster talks to Irwin frankly explaining how he doesnt want him to fuck up. He does not talk about Irwin behind his back, this could be because he is a new addition to the school or because he feels no need to try and find out information about Irwin because he feels that Irwin is doing a good job. The play is set in the eighties, the land of the league tables, where good grades seemed to be the only thing wor th living for. As I have previously mentioned, Irwin begins the play conversing with MPs. In his speech Thatcher is perceived as anti-working class, anti-society and obsessed with money. In some ways the headmaster is similar to this. Mrs Lintotts role is interesting. Her first view of Irwin is a clever man; this soon develops when she discusses him with Rudge and questions whether she missed something. During the play she has a chance to look at both male teachers closely, and decide who the better teacher is. After she finds out about Hectors early retirement, brought about subsequently by his paedophilic habits with the boys, she refers to the headmaster as a twat and then a condescending cunt. She then goes on to explain how Hector could be compared to a myth at a previous post: Droves of the half-educated left school with the notion that art or some form or self-realisation was a viable option. She is perhaps describing Hector as a not very bright man because he does not realise the boys intellectual talent. He encourages them to learn quotes by heart which is perhaps a waste of their ability. This portrays him as a teacher who does not know his pupils as well as he should because he does not realise that the boys are far from needing self-realisation as an alternative option. The boys view on both teachers is important. The fact that the boys do not report Hector to the headmaster or their parents shows that they must like him. The fact that Hector has been at the school for longer than Irwin gives him the advantage of knowing the boys far better than Irwin. During his lessons the boys are talkative and constantly going off topic. Amos Bronson Alcott once stated: The true teacher defends his pupils against his own personal influence. He inspires self-distrust. He guides his eyes to the spirit that quickens him. He will have no disciple. The boys can be seen as Hectors disciples because they behave like him, and quote his gobbets. Hector has not really inspired the boys; he has encouraged them to be like him. Inspiring is urging on or filling with revolutionary ideas. This is where Irwin succeeds Hector; he tries to teach them how to take an idea and turn it on its head, how to be more unique rather than just stating the facts. Put simply Hector encourages the boys to copy him; Irwin encourages the boys to think for themselves and be original. To conclude I think Irwin is the better teacher. This is my opinion for numerous reasons. Firstly he is the most inspirational teacher out of the two. Dakin states that hes never wanted to please anybody the way [he does] Irwin. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. This quote by William Arthur Ward describes Irwin perfectly in my opinion. Secondly Irwin teaches, he does not use the boys for any other purpose, even if he is homosexual he does not act out his desires with the boys, which shows a greater level of respect and decent behaviour to the boys. Finally even though it could be said that he was a liar, maybe even a cheat, he does manage to get all the boys to Oxbridge, proving that he is a good teacher and he gets results. I think part of his success of his views on exams. Hector feels they are the enemy of education, although Irwin sympathises with this opinion he accepts that they are a part of life and adapts to them.

Sunday, November 24, 2019

Wise Childrens Narrative Voice Essays

Wise Childrens Narrative Voice Essays Wise Childrens Narrative Voice Essay Wise Childrens Narrative Voice Essay Angela Carters Wise Children is the fictional autobiography of Dora Chance, looking at both past experiences and, from the point of view of the author, real time events. It is written in the first person, from the point of view of Dora Chance, written in such a way as to convey the thoughts and feelings of the narrator without a direct notification of such thoughts and feelings. This means that for Angela Carter to put across Doras feelings and opinions of the events of the novel many other literary techniques must be involved. The narrator herself uses many colloquialisms and phrases, sometimes turning them into puns or twisting them to a different outcome, for example and what does the poor robin do then? Bugger the robin! this addresses the narrators point of view on formalities and stereotypes, allowing the reader to come to terms with her unique style. She acknowledges events and ideas which may be uncomfortable to a modern audience and gently pokes fun at them, for example Ill do it on the horsehair sofa, do what? What do you think? This indicates to the reader that the normal taboos of society do not necessarily apply and that the narrator is open with her view and opinions, this allows the reader to trust the narrator. The point of view of the reader changes as the book progresses, for example, within the first pages of the book the narrator directly involves the reader within the surroundings, for example, Dora states this is my room although the room or any event leading up to entering the room is never described the scene is immediately set and the reader can imagine the room. Carter subtly adds features to the room as the paragraph continues. For example, she suggests the reader take a good look at the signed photos stuck in the dressing table mirror causing the reader to focus on the idea of the object as though they were actually shown around the room. There are at least two instances in which Dora involves the reader as though interacting with them Theres Westminster Abbey, see? careful, the paper is starting to crumble these allow the reader to feel involved and therefore more trusting of the narrator as the book progresses. However occasionally Dora refers to these real-time moments as though in the past tense, for example I squinted as opposed to I am squinting however at the same time describing events in real-time such as She starts to pour out tea as though the event has just taken place and is being recounted for the benefit of the audience, also in these moments it is apparent that no other character acknowledges the presence of the reader. This change in tenses could be for the benefit of the reader, as it would get tiresome to describe all event as they are happening and have no involvement of the reader. In the book time does not appear to be a linear construct. Dora appears to have the ability to stop time to allow the reader to catch up with current events, which she does so with the command, similar to a direction in a piece of drama, freeze frame. During this it appears that the idea of real-time still exists, as Dora moves from the living room to the attic and directly interacts with the reader again. This is similar to the dramatic technique carried out by the chorus of Greek theatre, in which one or more character directly acknowledges the audience and interacts with them alone and can also interact fully with other characters in the play that do not acknowledge the presence of the audience. It is indicated to the reader some time after, and quite unexpectedly that Dora has e-appeared in the living room and time has begun again with a prompt, another technique used in drama, when a command similar to the one above is used press the button for Play, however, it is uncertain to whom she was addressing the command to, she could be directly involving the audience again, as the command had no speech marks, or to herself as a stage direction, or to another character. When Dora describes and explains her family history she does not do so in a straight line, along the way she often refers to characters the reader is unaware of yet, as though she is unaware of this, perhaps she expects she is recalling the stories for her own benefit, as opposed to the benefit of the reader. This means in many places she has to double back on her explanations and descriptions, many times stopping herself in the middle of a sentence to describe something else, for example while showing the reader a picture of her grandmother Estella as Desdemona from Othello she is just about to explain the relevance of the picture when she stops herself, saying wait, Ill explain that later. This technique is supposed to get the reader interested in the events Dora has tactfully not described to them, causing them to read on. Dora often re-tells rumours or stories from other characters, similar to how gossip would be passed on, however this is the first example of where the reliability of the narrator is brought into question, as often stories such as this are retold differently to the original, either deliberately or unintentionally, to make the story seem more interesting or dramatic. Another technique that is used is to talk about a completely different subject after discussing a subject that involves the next subject in some way. For example she describes a story her Uncle Peregrine has told her about her grandmother Estella and then begins to talk about Peregrine, without finishing her story about Estella completely. This gives the impression that this is an after thought, and the narrator is making up as she goes along, improvisation. This gives the narration a natural feel, as opposed to a pre-rehearsed, artificial feel sometimes apparent in other books of this nature; however it can cause some confusion to the reader, who may loose the plot of the novel, making it difficult to understand and thus read, discouraging the reader. The novel is very surreal, in many parts farcical, and some of the events are improbable in real-life. This is a carnivalesque technique and magical realism is used. Much of the surrealism is therefore intentional; however, some of this magical realism could be caused by the narrator herself, who can be described as quite unreliable. Much of the book is based on memory from over 70 years ago, therefore it is understandable that many of the events described in the book cant possible be remembered, for example when Dora was seven she states she can remember going to the pier with her Uncle Peregrine and he was wearing a white suit with a straw bowler hat however this is probably Doras imagination instead of fact, and in a similar way, many of the events could be exaggerated. For example, there was an event in her early twenties of a costume party in which the house caught fire and Dora describes how Saskia was still eating an entire swan in the chaos and everyone was having sex in the garden, this is probably exaggerated. As stated above, the use of a narrator directly involved in the unfolding events is that while describing events that unfold around them they can convey their thoughts and emotions into the scene. A key example of this is the scene just before Tiffany allegedly commits suicide, where she appears on live TV to confront Tristram. Before this scene the tone of the narrator is very brisk and hurried, but mostly cheerful. When the suicide scene unfolds the narrators tone and speed of the novel slows down. The sentences become longer, more eloquent, and expressive. She uses very few colloquialisms and describes her own actions through the scene. This conveys her feelings of worry for Tiffany and uncertainty of what is going to happen through the piece. In conclusion the narrator is what gives the book its unique style and, inevitably, its soul. It allows the reader to imagine the characters of the book as real people, with emotions and faulty memories and opinions, as opposed to a simple and straightforward look of a fictional characters life. Using the narrator Angela Carter has the ability to manipulate linear time and directly involve the reader in the events of the novel.

Thursday, November 21, 2019

United States of America cycling Essay Example | Topics and Well Written Essays - 1000 words

United States of America cycling - Essay Example The American cyclist team has been in existence for almost a hundred years. Set up in 1920, the initial group was to represent the country in the then Olympics.The group has grown to become a national cycling organization mandated with the talent identification and nurturing.Currently the group has a national outlook often soliciting for talented cyclists all over the country and providing them with the best apparatus thereby creating an enabling environment within which they develop their talents in cycling. To succeed in doing this, the group has scouts strewn all over the country searching for the talents and recruiting them into the group. The group capitalizes on the positive attributes of cycling as a sport to generate revenue with which it seeks to develop further and achieve some of its long-term goals. Just like any other, the organization therefore creates social events characterized by cycling competitions as a means of entertaining the society. Such events attract million s of visitors thereby earning the country foreign exchange. Cycling is a sport and a hobby to many within the American society; some people also use the sport a form of exercise. The country therefore has many untapped talents most of which exist idly especially among those who take the sports either as a hobby or an exercise tool. The organization therefore identifies such people and recruit them into the organization from where they do not only become a social group but a league within which they compete for titles and awards. Such competitions bring people together thereby resulting in a more cohesive society. The organization reserves a number of benefits to their recruits in an attempt to making them appreciate the sports and therefore nature their talents. Among the benefits are medical cover, given the understanding that the sport is precarious enough, the organization in partnership with some medical institution arranges for the participants to access subsidized medical pack ages for their insurance policies. This gives the athletes the peace of mind thereby coercing their intense participation in the sport. Additionally, the organization organizes numerous cycling events most of which it does in collaboration with other international groups. Such social events are effective platforms for exposing their talents thereby creating more opportunities for such people. The organization is actively involved in community oriented and therefore purchases and develops property thereby contributing to the national developments of not only the United States of America but also other international countries where its athletes take part in competition (Heijmans and Bill 23). The international cycling union is a profit generating organization and relies on the creativity of its activities to generate the funds for its operations and management. This implies that the organization must carry out effective SWOT analysis in order to make informed management decisions thro ugh which it earns revenues. SWOT analysis is a management tool that researches on the internal structures of the organization and the ability of such structures to earn the organization adequate profits. Additionally, the tool analyses the manner in which the external factors affect the operations of the business. The first two factors of the SWOT analysis are Strengths and weaknesses. The factors are internal implying that the organization can easily manipulate the factors to realize the desired results. The last two factors, which are opportunities and the threats to the business all, originate from the market. The organization cannot easily influence such but its reaction to the factors influences its profitability. Situational analysis-Strengths: The union has numerous strengths, which if managed effectively can secure increased funding for the union. One such strength is its national outlook. Began by the first group that represented the country in the Olympics, the union has a history of presenting a national outlook of the country. This implies that

Wednesday, November 20, 2019

Shoeless Joe by J.D. Salinger Essay Example | Topics and Well Written Essays - 750 words

Shoeless Joe by J.D. Salinger - Essay Example Salinger’s interest for games and sports is overwhelming. In the novel, baseball can critically be accounted for in relation to the role played by Salinger (Kinsella 72). The game accounts for the American history, and subsequent evolvement of the game in the American context. This scenario in the case of Salinger is intriguing, in relation to his involvement in the pursuits of the game. He shows special interest in sporting, becoming a primary fan of the game. Salinger’s support for athletes captures the interest of the reader in regard to the highlights made by the novel. Salinger’s social interaction with other people and the society at large is not an outstanding undertaking. The novel outlines his interest for individual autonomy, enjoying individual domain away from public interference (Kinsella 143). The combination of this aspect with his passion and interests leaves so much to be desired, due to the lack of connection that socialization and game pursuits pose. However, Salinger manages his personality and character, as well as his day to day undertakings, to present a wholesome person is less likely to be influenced by parties that he least worries about. Life is highly characterized by dreams, at least as Salinger seems to be believe (Kinsella 168). Dreams constitute the primary activities that Salinger gets engaged in. In other words, his thoughts are highly held and treasured in his life, with or without critical analysis of the inner meaning of the thoughts or even the underlying dreams for that matter. Amid this dream concept and pursuit in Salinger’s life the concept of aging at a personal level is introduced. Aging comes with the lesson that individual efforts can beat advancing age to revitalize personal efforts through persistently enhancing personal creativity. Another interesting item about Salinger is how magic and related acts are captured through the author. He believes in the occurrence of supernatural happeni ngs or the existence of extraordinary forces that act on an individual from time to time. Salinger does not consider his life to be perfect one in an American context, but it is rather better compared to many other places beyond America. The extraordinary forces that Salinger believes in depict scenarios of at time happenings that befall an individual in the pursuit of their daily interests. Magic is part and parcel of Salinger’s life, meaning that he believes in supernatural occurrences, and does not mind experiencing them from time to time. This realization as provided for by the novel is a critical learned aspect of Salinger. The general life of Salinger is rather a complicated one. Starting from his character in the novel to the real life scenario that the novel poses, Salinger has a sophisticated personality. While this aspect is not hard to come by in many individuals around the world, its representation in the novel and the actual life that Salinger leads makes it an i nteresting aspect in relation to what one can learn about Salinger from the novel. He makes moves when least expected to do so. On the same note, when there is an intention to please him, the outcome depicts the opposite. The predictability of an individual following critical analysis of his or her personality aids a crucial determination of how to handle the person in question.

Monday, November 18, 2019

Cell pathology-histopathology Essay Example | Topics and Well Written Essays - 500 words

Cell pathology-histopathology - Essay Example After collection of tissue samples, preparation of the collected sample for histological evaluation commences (Anthony, 1998). Leica TP 1020, an automated tissue processor, facilitates fixation, dehydration and infiltration of the tissue sample (Hoppert, 2003). Tissue processing has four distinct steps namely: fixation, dehydration, clearing, embedding, and impregnation (Hoppert, 2003). Fixation aims at preserving the tissue by inhibiting autolysis and decomposition. An ideal fixative, formalin, achieves this by hardening the tissue sample with minimal shrinkage, and allows for subsequent staining of the sample (An, and Martin 2003, p.15). Dehydration of the fixed tissue is possible via the introduction of the specimen in alcohol of varying concentrations. The purpose of this step is to remove water from the tissue sample, and ready the sample for embedding. Xylene, a clearing, agent eliminate the alcohol from the specimen in a process called clearing. . T he alcohol free tissue sample passes through tubes containing molten paraffin wax. The wax replaces the clearing fluid in the tissue achieving infiltrati on. This stage marks the end of tissue processing. The processing of tissue occurs through molding and pouring of wax as a cover. This mould was to cool and solidify. This procedure embeds the tissue in solid media affording it support. This step is crucial for the production of blocks that will yield thin sections. The gyratory microtome produces ribbons containing thin, uniform slices of the tissue sample. Placing the ribbon in warm water bath facilitates their flattening. By use of forceps, a thin slice of the specimen lifted and mounted on a clean glass slide. Finally, flooding the glass slide with eosin dye achieves staining (An, and Martin 2003, p.17). Tissue processing aids a pathologist to diagnose a disease. Histology technicians, who act as assistants to the pathologists, apply tissue-processing techniques to prepare collected

Friday, November 15, 2019

An Analysis Of Coste Coffees Marketing Marketing Essay

An Analysis Of Coste Coffees Marketing Marketing Essay 2. Analyse the Company cases Marketing; and then reflect on how it compares to the marketing of one of the Companys Competitors (50% marks): In the first part of the essay, I am going to use market segmentation, targeting and positioning to analyse Costa coffees marketing. In the light of the global recession in 2008, the competition within the coffee industry has become fiercer than before, Costa Coffee financial reports looked very promising with rising growth whilst Starbucks experienced hard times. (Cafà © Business 2009) Different marketing strategy of the two companies would be reflected later in this essay. Segmentation Demographic segmentation divides markets into segments by population characteristics. Three main demographic factors that Costa Coffee used are age group, social class, and professional level. By dividing the potential customers into age groups, Costa Coffee can adjust the flavour and choices of coffee accordingly. For instance, teenagers might prefer hot chocolate rather than espresso, as they normally have a preference of sweet-tasting beverages. On the other hand, adults might prefer drinks with more caffeine since caffeine acts as stimulant and keeps them alert at work. (Ferrell Hartline 2008, pp.172-173) From social variables, Costa Coffee can know more about what products customers are looking for. This is due to the fact that they suggest the customers level of income which in turn affects their ability to buy. For example, the privileged class would spend more on coffee than the middle class each month. In this way, Costa Coffee can adjust the prices accordingly (Dibb, Simkin, Pride Ferrell 2006, pp. 229-232) Behavioural segmentation is by far the most important type of consumer segmentation due to the fact that it is more closely related to consumer need. (Ferrell Hartline 2008, p.172) Costa Coffee can segment the market based on peoples different coffee preferences. According to the Costa Coffees marketing director, Jim Slater, he found out that there are people who find latte too weak and cappuccinos too frothy, and do not want the strong flavour of an espresso or black Americano. (Reynolds 2010, p.2) Furthermore, Costa Coffee has identified what made the customers buy the coffee, some might look for a place to relax and others might want to grab and go. In this way, Costa Coffee can try to satisfy the customers needs (e.g. by improving the interior design of the shop) (Whitbread 2010, p.14) Targeting Once identified the segments, the firm can starts the targeting process. Costa Coffee caters for all the segments and does not use the concentrated strategy (i.e. concentrating on just one segment) as it is too risky. It uses differentiated strategy, developing different market mix for different segments. (Bradley 2005, pp. 30, 208) Launching Flat white in January 2010 was no doubt a way for Costa Coffee to target their customers who are looking for coffee other than latte and espresso. In just one month, flat white has already accounted for 7.5% of the sales. (Reynolds 2010, p.2) When dividing its market into segments, Costa Coffee believes that targeting the upper classes would be most profitable. The brand name symbolises luxurious and excellence, thus these classes are willing to pay more for a cup of coffee. (Whitbread 2010, p.15) Positioning: In terms of positioning, Costa Coffee launched its first TV advertising campaign in order to position the product in customers minds and give them an image of the company. The advert was about monkeys playing with the coffee machines and attempting to create the perfect coffee. (Reynolds 2010, p.3) The advert ended with a Costa barista trying to hand make a perfect cup of coffee, showing that it can only be created by barista who are highly skilled and passionate about coffee. The message behind the TV advertisement was to prove the supremacy of Costa Coffees products. According to Reynolds (2010), Costa Coffee is going to express the idea that it is trying to save everyone from the normal coffee into the TV advert. Reflect Unlike Costa Coffee, what Starbucks trying to sell is not only coffee, but also the Starbucks experience. Starbucks believes creating a cosy, relaxing atmosphere would be a key driver of success. To many customers, coffee is a treat after a stressful day. It targets particularly at young adults, who look for places to unwind. (Michelli 2007, pp.49-51) According to the Mintel report on coffee in February 2010, the 16-34 year old age group are more likely to make their own coffee at home (Mintel International Group Limited, 2010). Starbucks coffee has successfully launched an online store, so that the customers would be able to purchase coffee beans online. (Gia 2009, pp.10-11) Both Costa Coffee and Starbucks monitor their coffee quality standard carefully despite Starbucks main focus is on the Starbucks experience. Starbucks do that by researching constantly and developing new technologies in order to improve the roasting processes and thus the quality of coffee. (Michelli 2007, pp 58-64) Costa Coffee adopted a similar strategy and also widened the range of product sold. Moreover, both of the companies target their customers in a similar way. They both launch coffee club cards, which enable them to track their customers consumption pattern and thus improve their strategy on targeting their customers. However, after recession, it is evident that Costa Coffee did well than Starbucks. Some experts believe that Starbucks decision to align with McDonalds was the one to be blamed. The reason behind is that McDonalds offer low quality coffee which in turns adversely affected the Starbucks experience that Starbucks has been trying to established. (Cafà © Business, 2009) To sum up, Reflect means digest, mull over, think aloud about the key marketing features of the company case with the marketing of a key competitor. E.g. with MS we could have compared it with Next, or george at Asda . You could frame your reflection by asking questions or perhaps review how strong relatively the 2 companies brands are, for example. http://books.google.com.hk/books?id=beBNXXZbEEoCpg=PA170dq=starbucks,+segmentationhl=enei=JjokTaXpFIemcMeW-H8sa=Xoi=book_resultct=resultresnum=2ved=0CCsQ6AEwAQ#v=onepageq=starbucks%2C%20segmentationf=false http://books.google.com.hk/books?id=QDaax4mFMpcCpg=PA28dq=starbucks,+segmentationhl=enei=JjokTaXpFIemcMeW-H8sa=Xoi=book_resultct=resultresnum=1ved=0CCYQ6AEwAA#v=onepageq=starbucks%2C%20segmentationf=false http://www.independent.co.uk/news/uk/this-britain/coffee-chains-turnover-set-to-double-582227.html http://www.google.com.hk/search?tbs=bks%3A1tbo=1hl=enq=starbucks+segmentation http://www.economicshelp.org/blog/economics/is-the-price-of-a-starbucks-a-rip-off/

Wednesday, November 13, 2019

Sexual and Spiritual Freedom :: essays research papers

Sexual and Spiritual Freedom The key to humanities freedom lies in its religious and sexual paradigms. Religion, as a social control mechanism, has sought to limit mans sexual freedom. The stigma associated with sexual promiscuity permeates every level of our society. I believe that in time people will demand freedom in the sexual and spiritual aspects of their lives. In order for this to occur a paradigm must be established that emphasizes wholism. Without this wholistic thought conflict can still exist and dogmatic religion is needed to band all the individuals into a splintered and confused mass. Within our current Newtonian paradigm, material realism, true wholistic thought is impossible. The scientific rules of strong objectivity, the notion that objects are independent from the mind and determinism prevent it. Strong objectivity was established when Descartes divided the world in to the objective and subjective spheres. This was done mostly as a compromise with the then all-powerful church, which would rule in matters of the subjective mind while science enjoyed freedom in the world of “reality';. Determinism is easiest under stood through analogy. Think of the universe as a bunch of billiard balls in a three dimensional pool table called space. If one were to know all the forces acting on these balls at any time it would be possible to extrapolate all future or past positions. This creates determinism and determinism destroys free will. The best example of this phenomenon in society would be the partisan political system and foreign policy. Sociologists and the public in general, see themselves and each other as one of these pool balls being kicked around. In this environment neither self-worth nor confidence is cultivated. These traits are vital in a society that increasingly asks its population to work unsupervised and off of the job site. In 1665 Isaac Newton drafted the theories which set us on the course that led to the materialism dominating our culture. The philosophy of materialism matches the paradigm of classical physics, material realism. Since this revolution our vision has been a mechanistic one. This vision was formed as a direct result of the changes in philosophical and political knowledge that came to light in the mid seventeenth century. The power and simplicity of Newton’s three laws of motion and the success of scientific empirical method caused nearly every influential thinker of the seventeenth, eighteenth and nineteenth centuries to use them as a model.

Sunday, November 10, 2019

Persuade a Family Member That the World Today

In my opinion, the world today is better than it was fifty years ago primarily due to technology, civil reform and medical breakthroughs. The technology of today is far more advanced. In 1960, computers were not household items, nor were cell phones, the internet, digital cameras/camcorders, DVD players, plasma television sets and GPS systems. It is clear that because of the increase in affordable household appliances, home life is easier now than it was fifty years ago. With the added efficiency, more time can be focused on continuing to progress towards a better future. Innovations in technology have made life easier for many people. Almost every school and college in the nation has the use of computers. With computers, students can access large databases of information at the touch of a button. Prior to computers, you would have had to use a card catalogue, which listed every book in a large, hard to use cabinet. Now, thanks to technology and the internet, access to information is easy. Technology has also helped the world to communicate faster and more effectively. Cell phones, email, and television have allowed news and information to travel at light speeds. No longer waiting around for the mail to come to your house, you can instead obtain information from your television, computer, or even cell phone. The development of technology has not only made life easier for everyone, but the cost of technology continues to decrease. Earlier home computers cost anywhere from five thousand to ten thousand dollars. Now they cost as little as three hundred dollars. In addition, almost every household has basic appliances such as a microwave, television, refrigerator and many others. Although some of these appliances existed fifty years ago, they are far more affordable and efficient today. There is clearly a large increase in technological advancements. Problems around the world still exist; however, technology is allowing developing nations to live more comfortable and successful lives, a much harder thing to do in the past due to the lack of technology. As well as technology, there also have been civil reforms in the last fifty years. For example, it is now easier for an African American or a woman to obtain a position of equal pay as a Caucasian man. Although laws were passed earlier than this to give minorities and women equal rights, it took some time before they received equal pay to a Caucasian man. It may be debatable that the pay is still not equal; however, it cannot be denied that it is better now than it was fifty years ago. At that time, it was almost impossible for a woman to be paid the equivalent of a Caucasian man, however, today women and minorities receive fairer treatment. If the current trend continues, men, women and minorities will eventually be treated as complete equals, something they were far off from fifty years ago. Besides technology and civil reform, medical breakthroughs have evolved by unbelievable bounds. An example would be that of the Endo-PAT, which was approved by the FDA in 2003. This device clicks onto the end of your finger and can tell by sensing lack of elasticity of your blood vessel lining whether cardiovascular disease has started. A score indicating endothelial dysfunction on the device is a stronger warning than the typical risk factors, because it indicates that cardiovascular disease has already begun, but at an early stage when you can more easily control your risks. With all the advances previously stated above, properly educating yourself on the history of this country is an action, which must be taken for clear understanding of how far we have come over the years. Without this background, the privileges of today can be potentially overlooked. It is important to understand that society today still has its problems; however, it has come a long way from fifty years ago. It is likely that in an additional fifty years, it will continue to improve. Some people doubt this and think that the future will be desolate. However, if someone said the future was discouraging in 1960, and you knew now what you know about society fifty years into the future, you would be able to tell them that life will only improve due to technological advances, civil reform and medical breakthroughs. Correspondingly, if someone says that the future looks desolate in 2010, you could say that historically speaking, people thought the same fifty years ago but look at all the progresses we have made. Developing a society takes great amounts of patience, but knowing that the world progresses in time helps people to adjust to the changing aspects of life. Some actions that can be taken are to understand the importance of technology, civil reform to society and medical breakthroughs and to seek to improve these conditions for future generations. In closing, above are some of the reasons why the world is better now than it was fifty years ago and why it is important to understand this. Compared to fifty years ago, regular household appliances are fairly less expensive. Not as many households had the kind of conveniences they have now. In addition, society has started to change their outlook on minority races (women included) and seek to bring equality to people regardless of race or gender. The medical breakthroughs in the last fifty years are just beginning. Imagine how medical breakthroughs will transform as technology advances. These are important steps, which make life in society better, and in another fifty years, we can only hope that we can say that life is better than it is now. This is why it is important to understand how society has progressed. Understanding the past also helps us to understand the future, and so knowing that life is better now than it was allows us to look towards the future with hope.

Friday, November 8, 2019

Expression and Perception in Huckleberry Finn essays

Expression and Perception in Huckleberry Finn essays Taking advantage of the immense popularity of an earlier novel, "The Adventures of Tom Sawyer (1876)," Mark Twain began working on its sequel, "The Adventures of Huckleberry Finn (1884)." The second work focused less on adventure and more on the slavery problem that then raged in the South, but put the work aside when it did not blend with the optimism of the Gilded Age that followed the Civil War. This optimism, however, began falling apart in the 1880s when the political program of reconstruction - whereby the defeated South would be reintegrated into the Union as a slavery-free region- collapsed because of the severe impositions of the North that embittered the South. Many Southern politicians tried to maintain power by controlling and oppressing black men and women whom the "The Adventures of Huckleberry Finn" became even more famous than Twain's earlier novel and enshrined him as one of America's preeminent writers. At the same time, it was the object of huge controversy because of its treatment of the slavery issue and his expression of rage over the injustices of his time. The novel was banned by the trustees of the Concord Massachusetts public library (March 18, 1885), while others criticized it as vulgar and racist, particularly for its use of the word "nigger." The public library committee refused to include the novel in its shelves, because it found the work not fit for "respectable people." The Boston Daily Globe (April 2, 1885) pictured Twain as a writer "of grotesque sketches that were coarse and strong and humorous." It deplored that he made a reputation and a fortune out of humor, and out of this, he became " a walking sign, a literary sandwich, placarded all over with advertisements of his wares." It noted how Twain had abused the public's acceptance of the fun he offered them by now asking the world to help him with h...

Wednesday, November 6, 2019

Hayao Miyazaki Essay Example

Hayao Miyazaki Essay Example Hayao Miyazaki Essay Hayao Miyazaki Essay Hayao Miyazaki is a very influential part of my choice of my career, having seen so many of his movies as a child and now still watching them, it has done nothing but continue to fuel my love of animation. He began to work as an animator at studio Toei Douga in 1963, grabbing everyones attention with his amazing art works and ideas. In 1973 after transferring to Nippon Animation, there he was able to bring about some classics such as: Lupin the Third: The Castle of Cagliostro (1979) and Nausicaa of the Valley of the Wind (1984). The success of the film (Nausicaa of the Valley of the Wind (1984)) brought him toa place in his life where he was able to start his very own animation studio; Studio Ghibli. All this success from Hayao Miyazaki honing his natural ability of art and embracing all the strange ideas he has had for beautiful movies has brought me lots of hope for when I am feeling like all I turn out is chicken scratch. His efforts have never been fruitless in making everyone, including people who do not watch Anime, enjoy his movies. Spirited Away (2001) Image Source: irdasianews. com/store/spirited- sen-chihiro-kamikakushi/ In this image we have the female protagonist Chihiro solidifying the relationship with one of her first friends, Haku. Some of the noticeable elements in this image are the difference in shading between animated character and background, the lines that outline their bodies, and the emotion on their faces. As the main protagonist, Chihiro has a red uniform, part of the primary colo rs, it shows her status as a main element. Next to her is Haku, who is also in a primary color of blue. : The two characters colors can depict their personalities as well, Chihiro who shows her emotions on her sleeve and feels them heavily and intensely. Haku is in cool under tones, not only because he is more of a side kick, but because his personality is rather hidden and although very deep he does not show it. My Neighbor Totoro (1988) Image Source: http://doublefeatureshow. com/2012/08/the- iron-giant-my-neighbor-totoro. html Here we have a picture of the movie My Neighbor Totoro, there are the three main characters in this image. Totoro, Satsuki, and on Satsukis back, Mel. In this scene, we see hue (primary color of yellow), value (the brightness over the children, the darkness over totoro and the forest), temperature (the warmth of orange and yellow and red from the light, the coolness of the dark blue and green in the forest and on Totoro), and lastly, intensity ( the main characters coloring compared to the background. ) Ponyo (2008) Image Source: http:// www. fanpop. com/clubs/ponyo-on-the-cliff-by-the-sea/images/30547637/title/ponyo- screencaps-photo Ponyo loves ham! Ponyo is a sweet little protagonist in this movie, er and her human friend Sosuke are what keep the film light-hearted as well as all of the bright hues and values. Ponyo is adorned in red, still symbolic of the primary status we discussed earlier, but temperature is a cooler red to help bring harmony with the cool tones of the ocean and background scenery, and a softer more childish image to her personality. The very flow of the lines drawn create a lot of dynamic movement, which I believe to be one of Hayao Miyazakis greatest skills. The tousled look of the characters hair and the wide eyed look in their eyes express the many

Monday, November 4, 2019

Predatory lending Essay Example | Topics and Well Written Essays - 500 words

Predatory lending - Essay Example ose borrowers with little knowledge on money matters especially those owning expensive assets that can be repossessed in case the borrower fails to fulfill the terms of the loan (Frank 2009). For example, a borrower may be required to read and sign a lot of documents which would bind him to the loan agreement. As a result of lack of skills and trusting the lender, he may assume that all the details in the documents are correct and thus sign them without interpreting the whole information. As such, the unscrupulous lender may take advantage of the situation to add more terms on the signed documents so as to gain more from the borrower. If this happens, the borrower may not have the ability to challenge the discrepancies. If it occurs that the borrower cannot pay the loan, his assets may be seized by the lenders whose main interest would be to sell them at a profit. The recent mortgage debt crises can be attributed to predatory lending. People with high hopes of owning homes found themselves in a situation which was caused by malpractices of brokers whose intension was to benefit from the deals (Frank 2009). To achieve their objectives, the brokers issued loans with high interest rates to unsuspecting borrowers who later became unable to pay the loans. In order to qualify for a loan, a person is supposed to have the ability to repay either in cash or in kind. These brokers managed to benefit from the mortgage lending due to the government’s failure to regulate their activities (Frank 2009). If proper regulation was done, the unfair deals made to the borrowers would have been noted thus avoiding the consequences that arose later which had a negative effect on the economy. The mortgage crises can also be attributed to the fact that mortgage lenders failed to acknowledge this policy and went ahead to give loans to people who were not qualified (Luhby 2009). This resulted to bad debts which could only be solved by reacquiring the houses leaving the borrowers without

Friday, November 1, 2019

Fans and their Diehard Spirit Essay Example | Topics and Well Written Essays - 750 words

Fans and their Diehard Spirit - Essay Example Fans and their Diehard Spirit Indeed even today millions go through the writings and the meanings and perceptions, that one can gather from Karl Marx engraved thoughts, can very much be likened to the crowd behaving at the NBA game. People differ in their perceptional qualities and attitudes and it is this difference, which the writer really wants to portray in the context of the NBA game. The writer has been quite successful in this process and allows the reader to very well project the human tendency, to view things differently under altering conditions and situations. It is very true that in one sense this renders a subtle effect, which helps the players to get on with the game. But fans and spectators who watch a game differ in their viewpoints based on what they see and believe. It is this inner reaction which is produced, that is very well exhibited by them, in the form of different kinds of emotions during the course of the game. In certain cases such emotionally charged up fans turn out to be fanatics, when their spirits burst out of them in the form of violent actions. In many cases where the fans have become fanatics, they lose control on their self and most of them indulge in activities, which cause harm to the surroundings. Indeed a very good example can be had from the incidences that happened during the course of the NBA game between the Boston Celtics versus Utah Jazz, which would give a very good perspective of the fans and their behavior during the course of the game.... But to sum it up it is really the fans that enliven any game, no matter which ever part of earth it is being played, that brings the true spirit of the game. Though the perceptions and their attitudes are totally different, the fans really crowd together and spend their valuable time to cheer up for their home teams. This very well show that people really club together as per their likes and also are more attached to their natives, than to the foreigners. In some cases it is this team spirit and the excessive fan spirit, which really spoils the games since there have been several past occasions of fans turning very rude and indulging in clashes. This is clearly revealed in the below lines that states â€Å"The filmmaker was even struck blurring the camera from taking clear shots of the event†. (www.thegazette.com) This above said human perceptions and the difference in attitudes bringing contrasting actions can be very much likened to the Karl Marx writings, which have the sam e effect on the reader even after so many years. Karl Marx People around the world perceive things differently because they are quite intrinsically different and are sure to hold different view points, about a certain thing that occurs in the world. This could be with regards to a particular object, a phenomenon occurring in nature or it could be any incidence that normally happens, in the course of the day today life. It is this difference in the view point or the perception of the individual human beings, which Karl Marx tries to bring out through his writings. It very well proves that the same terms, whatever it may be philosophical or any other word that may be used with regards to a particular context, could bring into picture one set